With the worldwide epidemic, India’s competitive smartphone sector has become even stronger than before. Smartphone sales are boosting due to the growing liberalization of the economy, loosening of regulatory restrictions, and increased reliance on technology. A combination of 2020s pent-up demand and the debut of new smartphones helped boost mobile phone sales in 2021.
When it comes to the smartphone market, Xiaomi is the clear leader, followed by Samsung and Vivo in terms of popularity. A sub-brand that was launched in India in 2014 to bring low-cost phones with cutting-edge technology. According to the most recent report, it has a 16% market share and ranks third among smartphone manufacturers.
Vivo is one of the greatest options for those who are looking for a high-quality camera, elegant design, and top-notch performance at an affordable price.
A Strategy Centered on the Industry Needs
Vivo is the first to introduce the pop-up selfie camera, in-display fingerprint scanner, and 24-megapixel front camera. The firm has been known for its creative goods and customer-focused innovation. Both of which have contributed to the growth of its brand recognition and customer loyalty. When it comes to inexpensive smartphones, Vivo is the one you should be watching out for in terms of innovation and value engineering. The Indian smartphone market is Vivo’s primary emphasis, and the company aims to open a design unit there.
Great Features with Affordable Rate
Buying a Vivo phone will never let you down since the company places a premium on satisfying its customers. Vivo has been aware of the needs of its customers and has released new products with excellent features at a reasonable price. It continues to challenge Xiaomi and even exceed the likes of Oppo and Realme, both of which are known for their low prices. Competitors are constantly raising the price of their devices by adding more features, while Vivo stays true to its low-cost model, keeping it within the budget of the average user. And all of this is done without sacrificing either appearance or purpose, so it’s a win-win situation.
When it comes to smartphones in the $15000 pricing range, the Vivo Y20 stands out for its long-lasting battery, fingerprint reader, triple macro camera, 6.51-inch full view display, and up to 6 GB of RAM and 64 GB of internal storage. The Vivo Y30, which retails for Rs 14990 is another example of a low-cost phone that achieves an ideal balance between performance and aesthetics. In addition to the 5000 mAh battery and 6 GB of RAM, it comes with 128 GB of internal storage (expandable up to 256 GB) and a 13MP quad-camera setup.
Engagement in Traditional Brick-and-Mortar Sales
Vivo is the market leader with a 27% share of the offline smartphone market. At a time when many businesses are relying on the success of online sales. It is one of few brands that continues to develop its offline presence, which accounts for 60% of its entire sales. According to the company’s ideology, a phone lifeline for its customers is used before being purchased, which is by this. As a result, in 2021, the business plans to open 150 new Vivo stores exclusively for its customers. If you’re looking to buy anything, you’ll have plenty of alternatives to choose from in more than 280 Indian cities by the end of 2021.
Vivo has taken the battle for smartphones to a new level by focusing on cameras and battery life. Branding itself as “camera and music,” the company has made it clear that it is dedicated to refining both photography and audio. Vivo has spent years of study in partnership with camera giants and other important partners in the design of lenses, components, fill-in light, and clever algorithms to ensure that every image is excellent.
Under the 20000 price range, the Vivo Y31 packs a powerful punch with its large 3300 mAh non-removable battery, 6GB of RAM, and 128GB of internal storage. It also has a 48MP front camera and a 16MP front camera, both of which have AI triple back camera setups.
Permeation of the Market
Vivo phones have become a household name in India’s low-cost smartphone industry. With the help of well-known Bollywood and cricket stars as brand ambassadors, Coca-national Cola’s brand awareness and engagement have improved significantly. The company’s sponsorship of the Indian Premier League (IPL), the country’s premier sporting event, has also helped to solidify its status as a major smartphone brand.
Are you on a tight budget yet still want a high-end phone? Customers who want to purchase Vivo and other budget-friendly smartphones may use the EMI Option. Using this way, you may focus your search on the most cost-effective options while evaluating features rating. Using EMI may be used to purchase the phone that best meets your demands and budget. With a simple loan application process, you may stretch out the expense of your purchase over some time without incurring any additional fees. Moreover, you may accomplish this from the comfort of your own home and have your order delivered within 24 hours.