We are now at the end of 2022, and TikTok has transformed as a huge platform for brands offering more than lip syncing and dancing videos. Nowadays, many creators and brands use TikTok to boost engagement, expand their reach and build an online community. With more Gen Z users, TikTok is one of the most engaging platforms, earning over 1 billion active users. It is the reason why many brands and marketers choose TikTok to enhance their reach and popularity.
So, are you planning to make the most of TikTok for your brand? You are at the right place. In this post, I’ll share effective tips to create trending videos on TikTok.
What TikTok Is All About?
TikTok is the trending social media application where users can create, share and discover short and engaging videos on the platform. Moreover, TikTok is all about the type of unique content you post on the platform. Most people use this application to dance, act, educate, promote and advertise with your potential audience. TikTok is similar to Instagram reels, where the video length ranges between 15 seconds to 3 minutes, displayed vertically on the screen to make it easier for the user to watch.
Why Should Brands Use TikTok?
According to the research, TikTok will have 1 billion active users in 2022, but the number has unexpectedly grown around 8% yearly. Moreover, TikTok is a trending social media platform, and on an average, the US users open the application eight times daily.
Whether for entertainment or to promote a brand, TikTok is the perfect platform to grow your target audience and increase your business exposure. Go through some of the essential tips to create engaging videos.
#1: Find Trending Sound
Since TikTok is an engaging platform, it is completely trend-driven. So start creating videos with trending sounds or songs to make your content get discovered by your target audience on the platform. To find the popular song on TikTok, go to the For You page and look for commonly used audios by many users.
Once you find a trending sound that appeals to your target audience, create compelling content using that song to increase the video engagement rate. Therefore, it is essential to create a viral TikTok video to drive TikTok likes coupled with drastic engagement for your profile and popularity among a wider audience.
#2: Use Relevant Hashtags
Hashtags are the primary key to drive traffic to your profile and expanding your visibility on the platform. Using relevant hashtags in your post will get your TikTok content in front of your target audience to improve engagement and reach. Create a hashtag challenge and encourage your audience to recreate it with the same hashtags.
Use the branded hashtag in your post to strengthen your brand awareness among wider audiences. TikTok allows users to add many hashtags, but experts recommend using four to seven branded hashtags to get a better result for your TikTok marketing strategy.
#3: Write Compelling Captions
After finding your target audience and posting great content, it is time to write catchy captions to engage your audience. Like your TikTok videos, try to keep your caption short and simple. Since TikTok shows the first two captions, it is important to write compelling captions that catch your audience’s eye and tempt them to click the “more” option.
Additionally, you can add a call to action and relevant hashtags to drive user engagement and increase your profile visibility. Most internet users watch videos with sound off, so writing captions helps them understand you and your brand.
Ready To Create Trending Videos On TikTok?
Creating a viral TikTok video isn’t much difficult compared to other platforms. The above effective tips and a better understanding of the TikTok algorithm help you create trending videos on TikTok. Also, make sure to check the analytics to find your target audience and increase your business exploration among wider videos.